At the recent Google I/O developer conference, Google introduced a range of privacy, safety, and security features aimed at protecting users from cyber threats and providing them with greater control over their personal data. With a focus on enhancing data control and transparency, Google’s latest initiatives include improvements to location sharing permissions, dark web scanning, safe browsing, and content safety. In this article, we will explore these newly unveiled features and their significance in safeguarding user privacy.

Improved Data Control and Transparency:

Google’s Android operating system now offers enhanced control over location sharing through installed apps. Users are notified when an app shares their information with third parties for advertising purposes, empowering them to make informed decisions about granting or denying location sharing permissions. Furthermore, Android 14 introduces a new API that allows developers to restrict accessibility services and ensure only validated applications with Google Play Protect have access to user data, providing additional protection against side-loaded apps attempting to access sensitive information.

Gmail Dark Web Scan Report:

Expanding on its dark web scanning capabilities, Google now offers dark web reports to all users with a Gmail account in the United States. This feature alerts users if their sensitive data, such as names, addresses, emails, phone numbers, or Social Security numbers, is found on sites not indexed by search engines. By proactively scanning the dark web, Google helps users identify potential data breaches and provides appropriate guidance to mitigate risks.

Effortlessly Delete Maps Search History:

Google has simplified the process of deleting recent searches from Maps. Users can now remove their Maps search history with a single tap, streamlining the management of their location data. This feature offers users greater control over their search history while preserving the convenience of personalised Maps experiences.

AI-Powered Safe Browsing:

Google has introduced a real-time API to enhance safe browsing capabilities. The API detects emerging low-reputation and malicious websites, alerting users to potential phishing attempts. This proactive approach safeguards users against threat actors who create short-lived pages to evade traditional blocklist-based checks. By leveraging artificial intelligence, Google can quickly identify and warn users about potentially harmful websites, ensuring a safer browsing experience.

Content Safety API Expansion and “About This Image”:

To combat child sexual abuse material (CSAM) in video content, Google has expanded its Content Safety API. This technology flags CSAM, contributing to the fight against illegal content distribution. Additionally, Google has introduced an “About This Image” tool, providing users with contextual information about an image’s origin, first appearance in Google’s index, and its presence on news, social, or fact-checking sites. This tool enables users to verify the reliability of images and access trustworthy information.


Google’s latest privacy, safety, and security features showcased at Google I/O 2023 reaffirm the company’s commitment to protecting user data and empowering users with greater control. Through improved data control and transparency, dark web scanning, AI-powered safe browsing, and expanded content safety measures, Google strives to create a safer online environment. These updates, coupled with recent advancements in passwordless sign-ins and data deletion policies, demonstrate Google’s dedication to enhancing user privacy and security across its platforms.